Our Story

Way to Grow was founded in 2002 with the simple plan of providing organic and hydroponic gardeners with a selection of products and the level of service that they deserve. With an understanding that the future of our company is dependent on the success of our customers, we put a lot of care into what happens after the sale. Our goal is to create and nurture long-term relationships with our clients based on trust and honesty. Our customers can rest assured that we only recommend quality products; and that when the inevitable problems arise, we provide solutions. Way To Grow is locally owned by Colorado natives, and we take pride in providing jobs to over 80 Colorado families.

Since opening our first store in 2002, Way To Grow has taken organic gardening and hydroponics to the next level. We now have seven great Colorado locations, and our stores are BIG (over 50,000 square feet), packed full of the best selection of gardening products in the country. When you need product TODAY, chances are we have it.  

Vision Statement

Our Vision is to Serve the diverse needs of our customers, Give Back to the community, and Benefit future generations.

Mission Statement

Our Mission is to supply gardeners with the knowledge and tools required to successfully grow healthy plants of all varieties indoors and out. At Way to Grow, we put the success of the customer first knowing that our success is dependent on their success.

Core Values

Way to Grow operates under a core set of values that defines us. The six value statements defined below are indicative of what Way to Grow expects from every Way to Grow Associate. These guiding principles should be at the center of every action performed by an Associate regardless of location or situation.

Customers First
Everything we do is driven by customer needs and our passion for understanding what drives their success. We partner with our customers building strong relationships based upon trust and respect. We are committed to providing superior products and services with the highest levels of quality and excellence. By serving our customers well, we will provide sustained value to all our stakeholders and create an environment that develops and rewards our Associates.

Teamwork
We promote and support a diverse yet unified team. We work together to meet common goals while striving to achieve excellence in all we do, creating company, team and individual success.

Respect
We honor the rights and beliefs of our fellow associates, our customers, our shareowners, our partners and our community. We treat everyone with the highest degree of dignity, equality and trust.

Accountability
We identify and accept our individual and team responsibilities. We make clear our commitments and meet them. We take responsibility for our performance in all of our decisions and actions.

Integrity
We employ the highest ethical standards, demonstrating honesty and fairness in every action that we take - recognizing there is no right way to do a wrong thing.

Innovation
We look for opportunities to leverage our skills, technology and each other to deliver new value in new ways. We are creative and entrepreneurial in bringing value to our customers, associates, shareowners, partners and community. We anticipate change and welcome the opportunities that arise as a result.